According to the check, further than 80 of people are chancing beauty products online, and Instagram Reels is a major contributor to their discovery. Through this point With copping opinions at stake, brands are chancing a new way to connect with people. Meta’s Facebook and Instagram are at the van of beauty product discovery, introducing consumers to a world of new and interesting products.
Instagram Reels is a growing trend in beauty and fashion shopping and consumers are happily embracing it. The check shows that people are not only using Instagram Reels to discover beauty products, but they are also getting to know and connect with different brands through it.
This is reflective of a new social media connect, where consumers are not just shopping, but feeling a real connection with brands. Instagram Reels has sparked a social revolution in the beauty and fashion space, introducing consumers to a world of new and provocative products.
It’s taking shopping through social media to a whole new position, where people are not only discovering products, but also enjoying the story behind them and connecting with the brand.
Social media has taken beauty shopping to a new position in India!
more than 2,000 people, aged 6 to 64, from 74 cities, took part in a survey last June. Meta, the tech giant, recently shared some interesting findings in two reports about how people shop for beauty and fashion.
So, during the whole Covid situation, lots of us started buying things online, right? But guess what, when it comes to beauty and personal care stuff, it’s like a whole new world out there! Thanks to online shopping spots and cool new brands, people are super into buying beauty products online.
After dealing with all the pandemic craziness, how we buy things has changed a lot. Now, get this – 68% of people who love buying beauty stuff prefer doing it online! That’s a big jump of 15% from before the whole Covid thing.
And guess where people are finding these amazing beauty brands? Social media, of course! A whopping 80% of folks discover beauty brands on platforms like Instagram. Meta, the company behind it all, says 92% of people find these brands on their apps, including a good chunk – 47% – on Instagram Reels.
